Wax Buffalo isn't just a candle company; it's a story of passion transforming into a thriving business. Alicia Reisinger, founder of Wax Buffalo, delves into her journey from storytelling in media to crafting scents in the heart of the...
Norm Farrar has over 30 years in ecommerce, going back to the 1990s. He shares his secrets on how to maximize perceived value and profit. With over 30 years of ecommerce experience going back to the early days of the internet in the 1990s,...
Andy Janaitis, the founder and chief strategist at PPC Pitbulls, joined the 'Lunch with Norm' podcast on November 10th, sharing invaluable insights into the world of...
We dive into the journey of Alyth Active, a premium activewear brand co-founded by Theresa Gardner. With a decade of experience in the online space and a remarkable seven-figure exit in 2017, Theresa brings a wealth of knowledge and...
From frustrated mom to founder, Meng Li built the parent-focused diaper bag brand Huhu to solve her own problems packing for two kids. After testing over 10 iterations, Meng launched her first Huhu bag earlier this year. Meng talks...
You're not alone if you've been struggling with tracking custom parameters in GA4, especially when they don't appear in your Google Analytics reports. Many businesses face this challenge, and we recently encountered it ourselves. The Problem We Faced While setting up...
In this episode, we are joined by Kuljit Rakhra, the co-founder of Takasa, a brand renowned for its certified organic and fair trade bed linens. Kuljit shares the journey of Takasa, from its inception right before the pandemic to its...
Dive into a delicious episode as Lex Evan, the visionary behind Lexington Bakes, unravels the secrets of building a brand that resonates. From the essence of radical ingredient transparency to the art of captivating branding, this episode...
Meet Ryan Rock, the co-founder and CEO of Fat Boy Surf Club (FBSC), who's taking the surf apparel industry by storm with a fresh perspective: keeping it casual, having fun, and not taking life too seriously. In this episode, we dive deep...
In the ever-evolving e-commerce landscape, understanding the growth trajectory of successful brands can offer invaluable insights. John Roman of BattlBox sat down for a comprehensive discussion about the brand's growth journey, offering a...
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