Digital overload is all too common, Handwrytten is bringing back the personal touch in customer communication. Founded by serial entrepreneur David Wachs, Handwrytten leverages sophisticated robotics to craft personalized handwritten notes at scale, offering a unique way for businesses to connect with their customers. With a decade of innovation and as the leading provider of automated handwritten notes, Handwrytten is helping businesses communicate more authentically with their customers.
What We Discussed:
(03:01) The inception of Handwrytten and its unique value proposition in e-commerce.
(05:32) The integration of Handwrytten with e-commerce platforms like Shopify.
(09:54) Handwrytten's approach to customer retention and engagement.
(12:30) The authenticity of Handwrytten notes and the technology's nuances.
(15:45) The role of AI in creating personalized customer experiences.
3 Key Takeaways from David Wachs and Handwrytten:
- Personalization at Scale:
Handwrytten's use of robotics to create handwritten notes offers a blend of personal touch with the scalability businesses require. "We use 175 robots give or take to write out notes at scale," David shares, highlighting the innovative approach to personalizing customer interactions.
- Standing Out in the Digital Noise:
In a world bombarded with digital messages, a physical, personalized note can significantly differentiate a brand. David emphasizes, "What really stands out is an old-fashioned handwritten note," underscoring the power of personal touch in making memorable customer experiences.
- Integration with E-Commerce:
Handwrytten's seamless integration with platforms like Shopify enables businesses to automate personalized outreach, enhancing customer retention and loyalty. David explains, "With Shopify, you can install our app and set up rules," demonstrating the ease of incorporating Handwrytten into e-commerce strategies.