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$1M+
Achieved a Million-Dollar Revenue Year
4X
Average Return on Ad Spend
The Signature Style of Quality
TailorByrd represents classic menswear with a distinctive twist. Based in the heart of New York City, this brand is passionate about producing high-quality menswear delivered directly to customers' doors at competitive prices. Named after the brightly-colored warbler known for sewing high-quality nests, TailorByrd weaves together the finest fabrics and a distinctive modern presence to create stylish, tailored, comfortable apparel for the contemporary man.
Tailoring the Perfect Digital Fit
Despite having established a strong presence in wholesale and physical retail channels, TailorByrd recognized significant untapped potential in its online revenue streams. With substantial revenue from traditional channels, they needed to strengthen their direct-to-consumer digital presence. They also needed to improve the cost-efficiency of acquiring new customers through digital channels. Lastly, their existing Google Ads strategy required optimization to deliver better returns on advertising spend. We're proud to have worked with TailorByrd for a number of years, guiding through numerous business cycles and helping to grow a fledgling e-commerce channel.
Our Strategy
We implemented a comprehensive approach designed to address TailorByrd's specific challenges:
- Data-Driven Campaign Structure: We restructured their Google Ads campaigns based on detailed performance analysis, focusing budget on the highest-performing product categories.
- Enhanced Product Feed Management: We optimized their product feed to ensure maximum visibility in Google Shopping campaigns, including title optimization and cleaning up the presentation of product variants.
- Seasonal Strategy Adjustments: We developed tailored strategies for peak shopping periods, particularly during the holiday season when Google Ads contributed 41% of total revenue.
- Segmentation: We instituted segmented campaigns targeting seasonal moments for more profitable product lines.
Results
Our partnership with TailorByrd delivered breakthrough results that demonstrate the power of strategic digital marketing:
- Historic Revenue Milestone: Helped TailorByrd surpass $1 million in annual revenue through e-commerce channels, reaching $1,058,783 in 2024
- Significant Google Ads Contribution: $449,411 in revenue directly attributed to Google Ads campaigns
- Strong ROAS: Achieved a consistent 4X return on ad spend, representing a 5% improvement year-over-year
- Improved Efficiency: Despite a slightly reduced ad spend (-2.3% YoY), we drove higher returns through strategic optimizations
- Holiday Season Success: During the critical November-December period, Google Ads contributed 41% of total site revenue ($100,331 of $243,988)
eComm Marketing with the Pitbulls
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