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$1M+
Achieved a Million-Dollar Revenue Year
4X
Average Return on Ad Spend
The Signature Style of Quality
TailorByrd represents classic menswear with a distinctive twist. Based in the heart of New York City, this premium brand is passionate about producing high-quality menswear delivered directly to customers' doors at competitive prices. Named after the brightly-colored warbler known for sewing high-quality nests, TailorByrd weaves together the finest fabrics, exceptional craftsmanship, and a distinctive modern presence to create stylish yet timeless, tailored yet comfortable, vibrant yet modern apparel for the contemporary man.
Tailoring the Perfect Digital Fit
Despite having established a strong presence in wholesale and physical retail channels, TailorByrd recognized significant untapped potential in its online revenue streams. With substantial revenue from traditional channels, they needed to strengthen their direct-to-consumer digital presence. They also needed to improve the cost-efficiency of acquiring new customers through digital channels. Lastly, their existing Google Ads strategy required optimization to deliver better returns on advertising spend.
Our Strategy
We implemented a comprehensive approach designed to address TailorByrd's specific challenges:
- Data-Driven Campaign Structure: We restructured their Google Ads campaigns based on detailed performance analysis, focusing budget on the highest-performing product categories.
- Strategic Optimization: Through continuous refinement of targeting, bidding strategies, and ad creative, we improved campaign efficiency throughout 2024.
- Enhanced Product Feed Management: We optimized their product feed to ensure maximum visibility in Google Shopping campaigns.
- Seasonal Strategy Adjustments: We developed tailored strategies for peak shopping periods, particularly during the holiday season when Google Ads contributed 41% of total revenue.
Results
Our partnership with TailorByrd delivered breakthrough results that demonstrate the power of strategic digital marketing:
- Historic Revenue Milestone: Helped TailorByrd surpass $1 million in annual revenue through e-commerce channels, reaching $1,058,783 in 2024
- Significant Google Ads Contribution: $449,411 in revenue directly attributed to Google Ads campaigns
- Strong ROAS: Achieved a consistent 4X return on ad spend, representing a 5% improvement year-over-year
- Improved Efficiency: Despite a slightly reduced ad spend (-2.3% YoY), we drove higher returns through strategic optimizations
- Holiday Season Success: During the critical November-December period, Google Ads contributed 41% of total site revenue ($100,331 of $243,988)
eComm Marketing with the Pitbulls
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